Dating site marketing strategies


To help you build an effective content marketing strategy, our friends at We Love Dates have shared some expert tips and advice with us through this guest article.Read on to find out how to grow your online dating business…Online dating teaches us to know the capabilities of your channels and execute on them, understanding what your audience expects.While in marketing, you must make sure that you approach the interaction holistically.And if not, at least it will provide some entertainment. And on this battlefield, each online dating platform requires a different strategy.First, let me break down the stereotypes of the apps that I’m most familiar with. Hinge leans more on the “let’s date” end of things.At the end of every demand gen campaign/nurture stream/marketing message is one thing and one thing only: another human.It doesn’t matter if it’s B2B, B2C, the auto industry, Saa S, or just some girl trying not to live alone with cats for the rest of her life (this be me); at the end of the day, ALL marketing is a human-to-human interaction.



Then you also have The League, which boasts quality over quantity, while Bumble emphasizes the idea of women leading the charge.What do I think when I get a message on online dating that has clearly been copied and pasted to the same prospective mate over and over again?(HINT: It’s NOT, “DANG, I can’t wait to get me some coffee with YOU! I think that this person clearly doesn’t care, doesn’t actually have any interest in getting to know me, and frankly, is an idiot. Bombard them with 19,000 messages across all their channels. Stop engaging when all of the signs tell you that your target wants to interact Dating world example?The Content Marketing Institute found that 91% of B2C companies are using content marketing strategies to primarily increase engagement, promote brand awareness and to attract, nurture and generate leads.

Marketing an online dating site by distributing content such as news, videos, e Books, infographics and blogs with the objective of lead generation and brand engagement, is a rapidly growing trend within the online dating industry.

The key difference is that in marketing, different channels must live in beautiful harmony.



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